Same streaming service, but a different app. The seventh, and final, episode premiered on Max, a totally different app. The first six episodes premiered on HBO Max. The early rush of the whirlwind affair is exhilarating and sexy the fallout of the axe murder and how it rocks this small Texas community and the two families directly affected by it is nauseating. The supporting ensemble is made up of Lily Rabe, Patrick Fugit, Krsyten Ritter, Tom Pelphrey, and Bruce McGill as a thunderous no nonsense judge. Olsen and Plemons have great chemistry in the early episodes before things go bad. All the performances are great across the board. The show is about how a steamy affair between two church going, buttoned up people that explodes into a brutal axe murder. Clark Johnson of The Wire directed two episodes, while the other five were directed by Lesli Linka Glatter, the current president of the Directors Guild of America-we will come back to why that’s important. Kelley, who has had a lot of success producing shows for HBO in the past few years. Based on an affair that lead to a murder and subsequent highly publicized trial in 1980, it’s popular in the world of true crime and had already been made into a show with last year’s Candy starring Jessica Biel. On April 27th, the app formerly known as HBO Max premiered the first three episodes of Love & Death, starring Elizabeth Olsen and Jesse Plemons. Discovery, thinks it’s a great idea and has forced us all to go through with it. So, full disclosure-maybe I’m wrong-but I think this is an astonishingly stupid branding mistake by an entertainment company. My knowledge of this situation comes from being a nerd who watches a lot of TV. I am not an industry insider or a Hollywood executive. Discovery and its brand of trashy reality television are the opposite-a weighed down abundance of shows that have no business being paired with the prestigious libraries of HBO or Warner Brothers. It’s a brand that has made an immense amount of high-quality entertainment. Prestige dramas, comedies, made-for-TV movies, limited series, and documentaries. HBO has a large catalog consisting of a lot of the best TV shows ever made. AT&T eventually sold WB to Discovery, a company that mostly makes bad reality TV. At the same time, many figured the merger would only hurt HBO as a brand in the long run. It did not take long for AT&T to realize that running a nearly century-old movie and television studio was a lot different than running a telephone company. AT&T buying Warner Bros in 2018 was a bad idea. It always results in job losses, the rich getting richer, and something being lessened as a fish gets gobbled up by a bigger fish. There is a lot to be said for how tech companies buy and merge entertainment companies into each other, but it’s always bad. The best parallel example is Disney+ dropping the Disney and becoming +. Everyone else with half a brain knows it’s an extremely dumb idea championed by corporate executives and bean counters desperate to squeeze money out of a wet rag and please Wall Street. The ads Warner Bros Discovery have pushed out for the new app rollout would have you believe it’s some long awaited and welcome solution. The Directors Guild (DGA) and the Screen Actors Guild (SAG-AFTRA) are negotiating their respective contracts and a possible triple strike looms at the end of June. On May 23rd, as the ongoing Writers Guild strike reached its fourth week, HBO Max became Max.
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